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We are proud to announce that Kevin Murphy will be re-working packaging on their square-shaped bottles to be made from 100% recycled ocean waste plastic. It’s true; they will be the first ever beauty brand to implement this practice, and they are hoping to start an industry-wide conversation about the heart of the issue: safe packaging disposal, and a commitment to keeping our planet as beautiful as the day mankind found it. Through their new project, they have projected to save the planet over 360 tons of new plastic each year. We are excited to be a Northern Virginia salon committed to helping with reducing ocean waste plastics through this initiative.
Every minute of every day, one garbage truck full of plastic is dumped into our oceans, which has led to over 5 trillion pieces of plastic currently littering our beautiful water and affecting its sea life. Every piece of plastic that has ever been made – ever – is still here on our planet, and currently only 9% of our world’s plastics are recycled. KEVIN.MURPHY is committed to changing these statistics and reducing plastic in the best way they know how: by cleaning up our oceans and reclaiming that plastic to package their hair products in order to create a circular supply chain. They call this responsible packaging, and we encourage you to get involved.
As part of the KEVIN.MURPHY brand commitment to The Choices We Make, their latest initiative is a reflection of their unwavering attention to our environment through everything they do. This is an urgent call-to-action to help protect our vast oceans and marine life. Through this new initiative, KEVIN.MURPHY is aiming to change the industry standard on packaging.